Business websites need to be
constantly updated to keep customers coming back and attract new customers.
Often there comes a time when a few updates are just not enough and a website
needs a complete redesign. Here we talk about four reasons to bite the bullet
and have a complete business website redesign to get the most from your
most powerful marketing tool.
How long ago was your business
website designed? If your website was built in 2006-8 and hasn`t been
redesigned since online shoppers can tell, which can reduce the trust they have
to make a purchase. Old websites often suffer from this and one or two of the
points mentioned above which means they have the most to gain from a business
website redesign.
- If your website is entirely built in flash, no matter what you do your website will struggle to appear in search engine results? Google can’t read flash, so your website looks like not much more than a few blank pages. You need a website redesign to ever have any real traffic from Google.
- Can customers find the information they need quickly and easily? If your site design or navigation does not make it easy for website visitors to buy, download, and send enquirers they will leave for a competitor’s website. Redesign your website to improve customer conversion rates and usability.
- Is your website built on a modern content management system or CMS? A CMS makes updating a website code free, with word like editors. If your site isn’t built on a content management system you are spending a lot of extra time updating it, if you can update it at all. Get a website redesign to save hours or days of your limited time.
- Are your online sales being held back by any of these website redesign signs? If you’re serious about your business a redesign of your business website will not only pay for its self quickly but continually grow your customer base and marketing reach.
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